Self Service 1994–2026 — The Ads

More than 300 fashion advertisements from 32 years of Self Service, the magazine founded by Ezra Petronio and Suzanne Koller: Raf Simons, A.P.C., Prada, Balenciaga and more. Read in order, the book shows how fashion advertising changed from the nineties to today, and how the early ads became references for the later ones.

New, expanded edition. Softcover, 440 pages, 30 × 23 cm. Sixth edition of 750. IDEA, 2026.