{"title":"So Press","description":"\u003cp\u003eSo Press, in Paris, publishes L'Étiquette and other independent magazines.\u003c\/p\u003e","products":[{"product_id":"letiquette-men-16","title":"L'Étiquette Men — Issue 16","description":"\u003cp\u003eThe spring-summer 2026 issue of \u003cem\u003eL'Étiquette\u003c\/em\u003e, the twice-yearly men's clothing guide from Paris.\u003c\/p\u003e\n\u003cp\u003eThe magazine was launched in October 2018 by the independent Paris publisher So Press, with Marc Beaugé and Gauthier Borsarello as editors. It gives practical advice more than trend reports, putting vintage and affordable clothes next to a smaller share of designer pieces.\u003c\/p\u003e\n\u003cp\u003eThis issue looks at long monochrome outfits, long-sleeved T-shirts, raincoats, designer clothing and clothes for the mountains. It also covers Dries Van Noten, French surf brands and a well-known watch dealer, with fifty beauty tips, a collaboration with Weston, and the season's outfits and accessories.\u003c\/p\u003e\n\u003cp\u003eSo Press, Spring-Summer 2026. 160 pages, softcover.\u003c\/p\u003e","brand":"So Press","offers":[{"title":"Default Title","offer_id":57253530992971,"sku":"3781902111908","price":150.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0401\/2363\/files\/cover_4c6a556b-d2df-4dab-80b6-671931a72cd8.jpg?v=1790774425"},{"product_id":"etiquette-men-15","title":"L'Étiquette Men — Issue 15","description":"\u003cp\u003eL'Étiquette, issue fifteen, English edition.\u003c\/p\u003e\u003cp\u003eThe Paris menswear biannual from So Press, translated for readers outside France. 160 pages on how clothes are worn rather than staged: garment histories, wardrobe interviews and styling photographed so the clothes stay legible. Quality over coolness, vintage treated as seriously as new, and writing that carries the argument.\u003c\/p\u003e","brand":"So Press","offers":[{"title":"Default Title","offer_id":58197191557451,"sku":"SIMO-ETIQUE-M15","price":150.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0401\/2363\/files\/simone-cover-a165.jpg?v=1791200008"},{"product_id":"etiquette-femme-6","title":"L'Étiquette Femme — Issue 6","description":"\u003cp\u003eL'Étiquette Femme, issue six.\u003c\/p\u003e\u003cp\u003eThe women's edition of the Paris style biannual from So Press: 160 pages of style, fashion, stories and encounters, in French. Clothes are photographed so you can actually see them and written about with the same precision — what a garment is, who makes it, how it is worn. Precision over trend, vintage taken as seriously as new.\u003c\/p\u003e","brand":"So Press","offers":[{"title":"Default Title","offer_id":58197225668939,"sku":"SIMO-ETIQUE-F6","price":150.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0401\/2363\/files\/cover_c7fc2ca8-aca9-4227-8b58-4a22e317b798.jpg?v=1790774575"},{"product_id":"etiquette-femme-7","title":"L'Étiquette Femme — Issue 7","description":"\u003cp\u003eL'Étiquette Femme, issue seven, Spring\/Summer 2026.\u003c\/p\u003e\u003cp\u003eThe women's edition of the Paris style biannual from So Press: 160 pages of style, fashion, stories and encounters, in French. Clothes are photographed so you can see them and written about with the same care — what a garment is, who makes it, how it is worn. Twice a year, no more.\u003c\/p\u003e","brand":"So Press","offers":[{"title":"Default Title","offer_id":58197302083915,"sku":"SIMO-ETIQUE-F7","price":150.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0401\/2363\/files\/simone-cover-a166.jpg?v=1791200013"}],"url":"https:\/\/shop.simonebook.services\/collections\/so-press.oembed","provider":"Simone Book Services","version":"1.0","type":"link"}